Customer service skills are relevant to many different job roles and are in demand, whether face to face, by telephone or via social media. As customer expectations keep rising, customer service has become an occupational area in its own right with a growing number of people in jobs where the main requirement is to use customer service skills.
The Intermediate level is ideal for those who work with people on a daily basis, either face-to-face or on the telephone. This can be in any working environment dealing with internal and external customers.
At a more advanced level the apprentice may focus on developing an understanding of how customer service delivery affects customer expectations and how the customer service process can be improved through customer feedback and effective teamwork.